OFFICE: 01430 421 417  |  MOBILE: 07904 472 633  |  EMAIL: info@waterlandeventhire.co.uk

Privacy & Cookie Policy

The Waterland Event Hire & Site Services (Waterland Events Ltd) Privacy & Cookie Policy was last updated on: 10th December 2025.

1 – Introduction

Waterland Event Hire & Site Services (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy.

This Privacy & Cookie Policy explains:

  • What personal data we collect.
  • How and why we use it.
  • Who we share it with.
  • How long we keep it.
  • Your privacy rights.
  • How to contact us.

We do not sell your personal data, and we only use it for the purposes described in this policy.

2 – Who we are

Waterland Event Hire & Site Services is the trading name of Waterland Events Ltd, Company No. 09431121.

Our primary website address is:

Our secondary websites include:

We also own the following domains:

Our mailing address is: Waterland Event Hire & Site Services, Wallingfen Business Park, 236 Main Road, Newport, Brough, East Riding of Yorkshire, HU15 2RH, England.

Data Protection Contact:

TELEPHONE: 01430 421 417
EMAIL: info@waterlandeventhire.co.uk

We are the data controller for all personal data collected through our websites and services.

3 – What Personal Data We Collect

Identity & Contact Information

  • Name.
  • Company name and role (if applicable).
  • Email address.
  • Phone number.
  • Postal address.

Booking & Transaction Data

  • Event type and hire details.
  • Delivery/collection information.
  • Payment details (processed through third-party providers — we do not store card information).

Technical & Usage Data

  • IP address.
  • Browser type and version.
  • Device type and operating system.
  • Website usage information.
  • Cookie data (see section 10).

Communication Records

  • Enquiry forms.
  • Emails and messages.
  • Notes relating to your booking or service enquiry.

Comment or Media Upload Data (WordPress)

  • Comment form information.
  • IP address and browser user agent (for spam prevention).
  • Uploaded images (which may contain metadata).

4 – How We Use Your Information

We use your information to:

  • Manage and fulfil event hire bookings.
  • Provide quotations.
  • Respond to enquiries.
  • Deliver equipment and services.
  • Process payments (via third-party payment processors).
  • Improve our websites, products and customer experience.
  • Send marketing communications (only with your consent).
  • Comply with UK laws and regulations.
  • Protect our website from misuse (e.g., spam detection).

Under UK GDPR, we rely on the following legal bases:

Contractual Necessity

Processing necessary to deliver your hire service or respond to booking enquiries.

Legal Obligation

To comply with tax, accounting, and other legal requirements.

Legitimate Interests

For activities such as:

  • Improving our website and services.
  • Ensuring network security.
  • Analysing general usage patterns.
  • Preventing fraud and misuse.

We always balance our interests with your rights.

Consent

Used only for:

  • Marketing communications.
  • Non-essential cookies.
  • Optional website features.

You may withdraw consent at any time (see Section 9).

6 – How Your Data Is Shared

We do not sell your personal data. We may share your data with the following:

i) Trusted Service Providers

  • Website hosting and maintenance.
  • Email and communication services.
  • Payment processors (e.g., PayPal, Stripe if used).
  • IT support and infrastructure providers.
  • Booking or CRM systems.
  • Spam detection systems (e.g., Akismet or similar).

All providers operate under confidentiality and data protection agreements.

  • If we are required by law or a valid legal request.

iii) Business Successors

  • If our business is sold, merged, or reorganised, your data may form part of the transferred assets.

7 – International Data Transfers

Some service providers (e.g., email or analytics platforms) may store data outside the UK.

Where this occurs, we ensure appropriate safeguards such as:

  • UK adequacy regulations.
  • Standard Contractual Clauses (SCCs).
  • Appropriate technical and organisational protections.

If you would like details of specific safeguards, please contact us.

8 – Data Retention

We keep your data only as long as necessary for each purpose.

Retention Periods

  • Booking & invoicing records: 7 years (legal requirement).
  • Enquiry forms/emails: 12–24 months.
  • Marketing lists: Until you unsubscribe or withdraw consent.
  • Technical/analytics data: 26–38 months (tool dependent).
  • Cookie data: For the cookie’s lifetime (see Section 10).

After retention periods expire, we securely delete or anonymise your data.

9 – Your Rights

You have the right to:

  • Access your personal data.
  • Correct inaccurate information.
  • Delete your data (in certain circumstances).
  • Object to certain processing.
  • Restrict processing.
  • Data portability (receive your data in a structured format).
  • Withdraw consent (for marketing and cookies).

To exercise these rights, contact us at:

TELEPHONE: 01430 421 417
EMAIL: info@waterlandeventhire.co.uk

You also have the right to complain to the UK Information Commissioner’s Office:
https://www.ico.org.uk/concerns/

10 – Cookies & Tracking Technologies

Our websites use cookies to:

  • Enable core site functions.
  • Improve website performance.
  • Analyse traffic and user behaviour.
  • Support login and commenting features.

Types of Cookies We Use

Strictly Necessary Cookies

Required for website operation (e.g., WordPress login, security, session cookies).
Legal basis: legitimate interests.

Analytics Cookies

Used to understand how visitors use our website (e.g., Google Analytics).
Legal basis: consent.

Functional Cookies

Save your preferences (e.g., remembering replies forms).
Legal basis: legitimate interests or consent.

Marketing Cookies

Used only if we run advertising or retargeting campaigns.
Legal basis: consent.

Changing Your Cookie Preferences

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

You can block cookies through your browser.

Blocking all or some cookies may affect website functionality and will have a negative impact upon the usability of many websites.

11 – Comments & Media Uploads

When visitors leave comments:

  • We collect data shown in the comment form.
  • We log your IP address and browser user agent (spam prevention).
  • A hashed version of your email may be sent to Gravatar.
  • Your profile picture (if any) displays publicly after approval.

If you upload images, avoid including location data (EXIF GPS).
Visitors may be able to download and extract metadata.

12 – Embedded Content from Other Websites

Embedded content (e.g., videos, maps, images) behaves exactly as if you visited the source website.

These sites may:

  • Collect data.
  • Use cookies.
  • Track your interaction.
  • Monitor your activity if you are logged in to their platform.

We are not responsible for external websites’ privacy policies.

13 – Security of Your Data

We use multiple technical and organisational measures to protect your personal data, including:

  • Secure servers.
  • Encryption.
  • Firewalls.
  • Access controls.
  • Regular updates and monitoring.
  • Staff awareness and confidentiality.

While no system is 100% secure, we follow industry best practice to protect your information.

14 – Automated Decision-Making

We do not use automated decision-making or profiling, other than:

  • Automated SPAM detection for comments and form submissions.

This protects our website from misuse.

15 – Updates to this Policy

We may update this Privacy & Cookie Policy from time to time.

The date of the last change is detailed in the first paragraph to this Waterland Privacy & Cookie Policy.

We encourage you to check this page periodically.